A card thicker than that is considered a flat or large envelope, with different postal rates. A ¼” is the maximum thickness for a standard piece of mail, including postcards larger than 4.25″ x 6″. In addition to width and height, depth (thickness) also has minimum and maximum limits. Non-rectangular postcards must be enclosed in envelope & mailed at letter rate. Use the wrong return address position, and all of your postcards might mistakenly be sent to the sender! The relative position of To: and From: will determine which address the Post Office uses for delivery. Including a return address is a great opportunity for branding and providing contact info, but be careful with the positioning of the return address in relation to the mailing address. The address locations are also important to scanners. Underlines: Additional ink near the letters can confuse the character shapes, so no underlines.Leading: If you don’t use all caps, overlapping characters can happen between lines of text as well, so leave enough vertical space clear between lines.Keep the horizontal letterspacing so that each character stands alone without overlap. Spacing: Overlapping characters caused by too much tight kerning/tracking can confuse the scanner, but extreme letterspacing can be a readability problem,.Size: 10 to 12 point is optimal for the postal scanners to read, so make that cap-height your minimum.Case: Uppercase letters are more evenly shaped and easier to scan, so use all-caps whenever possible.Face: Serif and script typefaces may be difficult for pre-sorting scanners to read, so the Post Office recommends sans serif.Follow the recommendations below so that automated postal equipment can read and understand the address text. The mail-to address is critical to delivery. International Postcard Rates (As of 2/2010) Postcard Rates
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